30 March 2012
What is retailing? It is the economic sector which offers products and services directly to end users, who are usually private individuals. Retailing comes in many forms: convenience and local stores, street markets, retail parks, metro stores and department stores to name a few. These days, there’s also a growing popularity of online stores. There [...]
Posted in The Basics0 Comments
23 March 2012
Here is a primer on the principle known as the Bull’s-eye Theory. It stems from the notion that, statistically speaking, even the worst possible archer in the world can get a bull’s-eye by simply shooting enough arrows – sooner or later, he’ll hit it. Some salesmen – whether they work real estate or have JCPenney [...]
Posted in Sales0 Comments
21 February 2012
A good part of being in sales is looking the part of the confident, secure, charming business person. In any first meeting, an initial impression is formed based largely on how a person appears, generally within the first minute of appearing. Your intelligence, your philosophies, or what you think the secretary of state is really [...]
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07 February 2012
Sales is the delicate game of converting prospects into customers. All salesmen innately understand this and do their best to shift the situation on the board in their favor, but without going so far as to intimidate or coerce the other party. On the Internet and in the real world, one of the more effective [...]
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26 January 2012
Everyone who has lived long enough knows”blind” dates, essentially going out on a date that for at least one of you, the other is an absolute stranger. As a successful, but overworked and very much career dedicated sales rep, this form of social interaction has understandably been my refuge. In a profession where sales quotas [...]
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15 December 2011
Most people would say that the ability to sell comes from speaking: convincing your customer of the merits of your product, and persuading him or her to choose your company over the other guys. But we here at Sappy Salesmen disagree. We believe that the art of selling doesn’t rely on speaking alone, or on [...]
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13 December 2011
Salesmen are an interesting breed. Sooner or later, the ones that manage to become comfortable with their positions or jobs develop a knack for working around the restrictions imposed upon them by their employers. Being consumers themselves, they’re aware of what would work best in convincing someone to buy a product they’re reluctant to purchase. [...]
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19 November 2011
Here you are at the department store going over the racks in the hope of spotting the best corporate suit to wear to that business convention in Florida this weekend. You just overheard one of those guys brag about how his client keeps on profusely thanking him for the accurate FX trade prediction he made. [...]
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26 September 2011
Two years ago as I was serving breakfast, my daughter told me: “Mom, when I turn 18, there is only one gift I want to ask from you: a hot pink Mini Cooper.” So I was like, “Oh, alright.” I thought she will let it pass, that maybe it was some kind of joke, or [...]
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28 October 2010
Your talent is as good as how you market it. Without good marketing skills, no matter how rich your content maybe, people may not even consider looking at your product. Society is controlled by the market which moves according to the norms of profit motif. You have to receive a value for the product that [...]
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